Concept to campaign
At the intersection of fashion, culture and technology.
My portfolio includes projects presented at a fashion show in Paris (2025) and New York (2026), as well as the development and launch of a digital AI host for the official opening of the Global Techathon in Thailand
My expertise enables brands to launch:
→ Digital lookbooks in days, not months
→ Content that works across social, metaverse, and events
→ AI models that consistently carry your brand's DNA
→ Cinematic campaign visuals without production costs
I've spent 15 years in branding and production. Over the last two years, I’ve been expanding this practice with AI.
Baseline
Digital Visual System
What it is
AI-generated fashion editorial inspired by classic tennis aesthetics and archival Adidas silhouettes. The series focuses on the character’s consistency across different scenes and states. The project demonstrates the ability to develop a scalable digital character with a stable DNA, ready for campaigns, series, and long-term brand storytelling.
What was done
- AI characters in tennis / club / heritage sport aesthetics
- styling inspired by luxury sportswear and classic athletic fashion
- photorealistic scenes: movement, anticipation, concentration
- scalable visual system for campaigns and social media
- content combining the gloss of advertising campaigns with the native feel of digital content
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Narrative Content Series:
Birth Color Code
(Scalable content system / long-term value)
What it is
A serialized narrative content system built on the characters and looks of the collection.
The project is inspired by the traditional Thai Birth Color Code system, where each day of the week is associated with a colour, a deity, and a personality archetype.
What was done
- narrative series concept
- adaptation of collection characters into episodic formats
- short-form fashion videos
- visual dramaturgy
- content plan based on days of the week
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00:22
TUESDAY- PINK
00:29
Wednesday - GREEN
00:27
Thursday -ORANGE
00:21
Friday - BLUE
00:37
Saturday- PURPLE
00:36
Sunday- RED
HEDONIST
Digital Campaign & Virtual Production for Men's Resort & Lifestyle Brands
What it is
A digital campaign and AI collection for men's resortwear, lifestyle, and luxury leisure brands. The project demonstrates how glossy, high-end campaigns can be created without organising physical shoots.
What was done
- AI design of men's resort / swim collections
- creation of digital characters as carriers of brand DNA
- AI production
- visual storytelling
Status
Officially presented at Unique Fashion Show. New York, 2026
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00:37
Runway #campaign #fashion
00:34
Almost #fashion #fashionshow #campaign
00:12
Backstage #fashion #aifashion #digitalfashion #xoloitzcuintli
HEDONIST:
Tactile DNA / Macro study
What it is
Deep-dive into the material aesthetics of the Hedonist collection, showcasing AI’s ability to create hyper-tactile surfaces. From raw linen textures to high-gloss gold hardware. Without physical prototypes.
What was done
— AI design of men’s resort collections
— Сreation of digital characters as carriers of brand DNA
— AI production
— Visual storytelling
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AI Digital Host
For Global Techathon Launch
(Thailand Edition)
What was done
For the official launch of an international techathon in Thailand, I developed a fully AI-generated digital host.
The project included:
– Character concept and visual design
– Scriptwriting aligned with the event narrative
– AI voice production
– Video generation and assembly
– Live presentation program showcasing AI video capabilities
– Character concept and visual design
– Scriptwriting aligned with the event narrative
– AI voice production
– Video generation and assembly
– Live presentation program showcasing AI video capabilities
The digital host introduced the event, guided the audience, and demonstrated how AI can be integrated into live tech environments.
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Woman in Search
of Freedom
Part I. Hybrid Visual System
Real silk scarves × AI models
Real silk scarves × AI models
A digital lookbook and visual campaign built on integrating a physical product into an artificial intelligence environment.
My role
— development of a series of AI characters
— integration of physical scarves into generated looks
— creation of short fashion videos and digital materials
— integration of physical scarves into generated looks
— creation of short fashion videos and digital materials
00:30
Hybrid Content. #WISOF
00:14
Hybrid Content. Real Scarf. AI Model
Part II. Real Shoot
Real women × real silk
Real women × real silk
This part of the campaign brings the project back into physical reality. Real women wear actual silk scarves, showcasing not only the print but the character of the piece: how it moves, how it breathes, how it interacts with light and the body’s movement.
My role
— development of the visual concept for the live shoot
— art direction and work with models
— creation of photo and video content
— art direction and work with models
— creation of photo and video content
Muay Thai Majesty
AI Fashion Collection
& Virtual Presentation
A digital fashion collection created using AI: digital characters, looks, and garments developed as a complete collection and presented as a virtual show.
What was done
- concept development
- creation of AI models
- creation of an AI fashion collection
- look design
- AI production
- digital fashion show
- metaverse presentation
The collection was presented
- at the physical Unique Fashion Show in Paris
- in the metaverse as an immersive presentation
Status
Officially presented at Unique Fashion Show. Paris, 2025
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00:18
AI Fashion Development. Muay Thai Majesty. AI Fashion Collection
00:10
Friday — BlueColor of Eternal Motion: Calm, Wisdom, Purity of Spirit.
00:27
Muay Thai
Dynasty
- Campaign-level fashion visual created using AI visual direction.
- Luxury-grade imagery developed without traditional production.
- Full creative direction from concept to final result.
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Strong brands have always been ahead of their time. Now they have the tools to do it faster. I would be happy to combine our capabilities.
Angy Adams
